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The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave  | Sports | santafenewmexican.com
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com

TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising  history | FOX Sports
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports

THE MEDIA BUSINESS; Reebok Ends 'Dan and Dave' Olympic Ads - The New York  Times
THE MEDIA BUSINESS; Reebok Ends 'Dan and Dave' Olympic Ads - The New York Times

Olympics: Reebok's $30m Dan and Dave advertising campaign flop
Olympics: Reebok's $30m Dan and Dave advertising campaign flop

The Trials of Dan and Dave - 99% Invisible
The Trials of Dan and Dave - 99% Invisible

Olympics: Reebok's $30m Dan and Dave advertising campaign flop
Olympics: Reebok's $30m Dan and Dave advertising campaign flop

The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave  | Sports | santafenewmexican.com
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com

Casual portrait of decathletes Dan O'Brien and Dave Johnson posing... News  Photo - Getty Images
Casual portrait of decathletes Dan O'Brien and Dave Johnson posing... News Photo - Getty Images

Dan, Dave, Reebok and the biggest debacle in Olympic advertising history -  NZ Herald
Dan, Dave, Reebok and the biggest debacle in Olympic advertising history - NZ Herald

25 years later, 'Dan & Dave' still defines the former decathletes | Sports  | bendbulletin.com
25 years later, 'Dan & Dave' still defines the former decathletes | Sports | bendbulletin.com

Darren Rovell on Twitter: "25 Years Ago Today: Dan O'Brien fails to qualify  for Olympics, destroying Reebok's $25M "Dan vs. Dave" campaign  https://t.co/fkefjrnfaN" / Twitter
Darren Rovell on Twitter: "25 Years Ago Today: Dan O'Brien fails to qualify for Olympics, destroying Reebok's $25M "Dan vs. Dave" campaign https://t.co/fkefjrnfaN" / Twitter

In 1992, Reebok squandered its budget hyping the Olympic showdown of  "world's greatest athletes" Dan & Dave, which ended in disaster with both  athletes performing horribly. This brilliantly foreshadowed HBO squandering  ITS
In 1992, Reebok squandered its budget hyping the Olympic showdown of "world's greatest athletes" Dan & Dave, which ended in disaster with both athletes performing horribly. This brilliantly foreshadowed HBO squandering ITS

Reebok made decathletes Dan O'Brien and Dave Johnson the center of a  memorable 1992 marketing campaign that backfired on the road to the  Barcelona Olympics
Reebok made decathletes Dan O'Brien and Dave Johnson the center of a memorable 1992 marketing campaign that backfired on the road to the Barcelona Olympics

Dan vs. Dave: 20 Years Later
Dan vs. Dave: 20 Years Later

Vintage Reebok “ Who Is The World's Greatest Athlete?” Dan Or Dave Poster  HTF | eBay
Vintage Reebok “ Who Is The World's Greatest Athlete?” Dan Or Dave Poster HTF | eBay

Olympics: Reebok's $30m Dan and Dave advertising campaign flop
Olympics: Reebok's $30m Dan and Dave advertising campaign flop

Where are they now: Dan and Dave - Sports Illustrated
Where are they now: Dan and Dave - Sports Illustrated

Reebok Commercials - Dan and Dave - 1992 - YouTube
Reebok Commercials - Dan and Dave - 1992 - YouTube

KFADvertising: Remember Dan and Dave?
KFADvertising: Remember Dan and Dave?

8 Celebrity Endorsement Deals That Totally Imploded - Page 8 of 9 - Modern  Man
8 Celebrity Endorsement Deals That Totally Imploded - Page 8 of 9 - Modern Man

2 Pins Vintage 'Dan' & 'Dave" Reebok shoes Pin Buttons | eBay
2 Pins Vintage 'Dan' & 'Dave" Reebok shoes Pin Buttons | eBay

TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising  history | FOX Sports
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports

I dislike sports, but I couldn't quit listening to ESPN's podcast about Dan  O'Brien and Dave Johnson
I dislike sports, but I couldn't quit listening to ESPN's podcast about Dan O'Brien and Dave Johnson